The Showroom By Si Fashion

With over 30 years of experience operating within the fashion industry in the U.A.E, the Showroom by Si Fashion is a dynamic and versatile agency for international fashion, lifestyle and accessory brands with its head office and showroom in the heart of Dubai’s creative hub, Dubai Design District. Our agile, innovative & dedicated teams have a varied skillset ranging from different sectors in the fashion industry & are constantly working around the clock to deliver the best service and solutions to our clients & customers around the world. 

We maintain a strong yet eclectic portfolio of international fashion brands ranging from kidswear to mens/womenswear, fast fashion to luxury, and accessories to footwear. Moreover, the fundamentals of our business are based on building strong & reliable relationships with our clients, which span across a large variety of boutiques, concept stores, departmental stores and e-commerce platforms throughout the Middle East. We aspire to connect global fashion, worldwide.


A business where passion for our brands and an unfathomable understanding of our customers is deeply rooted. We run a reliable, fast, and flexible network serving our brands and business partners. We are very client-centric with a purpose of anticipating leading trends and procuring market demanded quality garments containing exceptional margin potential for our business partners.

The core of our business is based on integrity and transparency with a long term outlook on building sustainable business relationships. Holding on to our philosophy as a sustainable, diverse but distinct, service oriented distribution company, we always have a strong focus on the maintaining our position as an expert in our field and evolving our business with technology, time and market requirements. ​


Brand Distribution

Leveraging 3 decades of trading experience within the region and a deep insight into the fundamentals of fashion, we offer a respectable, transparent, and extensive distribution operation to our partners consisting of:

  • Brand identification.
  • Brand sourcing services.
  • Dedicated Showroom Space.
  • Flexible MOQ’s.
  • Competitive price points and excellent margin potential.
  • Smooth coordination, and cost-efficiency in admin, coordination and logistic operations.
  • Direct import services.
  • End-to-End solutions.
  • Innovative financial solutions for growing businesses.

Brand Consultancy

We provide customized solutions to our clientele based on an in-depth understanding of our customers' needs. In doing so, we apply our deep industry expertise and resources to help our clients design and implement solutions in areas, such as:

  • Market research and evaluation of business opportunities.
  • Consultancy and organization of trade shows and marketing events.
  • Consultancy on the creation of multiple sales channels.
  • Stock management services.
  • Stock purchase and direct e-commerce market place distribution.
  • Retail management services.
  • Store-in-store concept development.
  • Franchising opportunities.

Omni Channel Fulfilment

Leveraging our logistics and  infrastructure we offer our brand partners the ability to kickstart their Middle East Operations by managing their Omni Channel Distribution across both Online and Offline Channels from a single stock pool;

  • Multiple Online Marketplace Listing.
  • Warehousing and Logistics.
  • Automated Sales and Stock Reports.
  • Replenishment Mangement.
  • Automated Payment Cycles.
  • Marketing Budget Management.
  • Sell Through Analysis.

Our Brands

Follow us

This error message is only visible to WordPress admins

Error: Access Token for theshowroombysifashion is not valid or has expired. Feed will not update.

There's an issue with the Instagram Access Token that you are using. Please obtain a new Access Token on the plugin's Settings page.

Error: No posts found.

Make sure this account has posts available on