The Showroom By Si Fashion

With over 30 years of experience operating within the fashion industry in the U.A.E, the Showroom by Si Fashion is a dynamic and versatile agency for international fashion, lifestyle and accessory brands with its head office and showroom in the heart of Dubai’s creative hub, Dubai Design District. Our agile, innovative & dedicated teams have a varied skillset ranging from different sectors in the fashion industry & are constantly working around the clock to deliver the best service and solutions to our clients & customers around the world. 

We maintain a strong yet eclectic portfolio of international fashion brands ranging from kidswear to mens/womenswear, fast fashion to luxury, and accessories to footwear. Moreover, the fundamentals of our business are based on building strong & reliable relationships with our clients, which span across a large variety of boutiques, concept stores, departmental stores and e-commerce platforms throughout the Middle East. We aspire to connect global fashion, worldwide.

Values

A business where passion for our brands and an unfathomable understanding of our customers is deeply rooted. We run a reliable, fast, and flexible network serving our brands and business partners. We are very client-centric with a purpose of anticipating leading trends and procuring market demanded quality garments containing exceptional margin potential for our business partners. 

The core of our business management is integrity towards our partners. Holding on to our philosophy as a sustainable, diverse but distinct, service oriented distribution company, we always have a long-term outlook on the development of our markets.

Services

Brand Distribution

Leveraging 3 decades of trading experience within the region and a deep insight into the fundamentals of fashion, we offer a respectable,  transparent, and extensive distribution operation towards brands consisting of:

  • Brand identification
  • Brand sourcing services
  • Flexible MOQ’s
  • Competitive price points and excellent margin potential
  • Smooth coordination, and cost-efficiency in admin, coordination and logistic operations
  • Direct import services
  • End-to-End solutions
  • Innovative financial solutions for growing businesses

Private Label

With a fine understanding of the attention to detail that goes into designing and sourcing, we focus on developing creative partnerships and serve businesses that care about quality and efficiency. Our sourcing services span across segments like apparel, accessories, handbags, and footwear from Asia to Europe. While maintaining low costs in manufacturing, we keep stringent quality control protocols to ensure high production quality.

  • Improvement of overall return.
  • We source all categories of garments.
  • We have developed many partnerships outside of our core competency.
  • We offer the opportunity to manage your production through in-house and outside facilities.

Client Specific Solutions

We provide customized solutions to our clientele based on an in-depth understanding of our customers needs. In doing so, we apply our deep industry expertise and resources to help our clients design and implement solutions in areas, such as:

  •  Market research and evaluation of business opportunities
  • Consultancy and organization of trade shows and marketing events
  • Consultancy on the creation of multiple sales channels
  • Stock management services
  • Stock purchase and direct e-commerce market place distribution
  • Retail management services
  • Store-in-store concept development
  • Franchising opportunities

Fabric Sourcing and Distribution

We provide customized solutions to our clientele based on an in-depth understanding of our customers needs. In doing so, we apply our deep industry expertise and resources to help our clients design and implement solutions in areas, such as:

  •  Market research and evaluation of business opportunities
  • Consultancy and organization of trade shows and marketing events
  • Consultancy on the creation of multiple sales channels
  • Stock management services
  • Stock purchase and direct e-commerce market place distribution
  • Retail management services
  • Store-in-store concept development
  • Franchising opportunities

Our Brands