With over 30 years of experience operating within the fashion industry in the U.A.E, the Showroom by Si Fashion is a dynamic and versatile agency for international fashion, lifestyle and accessory brands with its head office and showroom in the heart of Dubai’s creative hub, Dubai Design District.

Our agile, innovative & dedicated teams have a varied skillset ranging from different sectors in the fashion industry & are constantly working around the clock to deliver the best service and solutions to our clients & customers around the world.

We maintain a strong yet eclectic portfolio of international fashion brands ranging from kidswear to mens/womenswear, fast fashion to luxury, and accessories to footwear.

Moreover, the fundamentals of our business are based on building strong & reliable relationships with our clients, which span across a large variety of boutiques, concept stores, departmental stores and e-commerce platforms throughout the Middle East.

We aspire to connect global fashion, worldwide.

Our values

A business where passion for our brands and an unfathomable understanding of our customers is deeply rooted. We run a reliable, fast and flexible network serving our brands and business partners. We are very client-centric with a purpose of anticipating leading trends and procuring market demanded quality garments containing exceptional margin potential for our business partners.

The core of our business management is integrity towards our partners. Holding on to our philosophy as a sustainable, diverse but distinct, service oriented distribution company, we always have a long-term outlook on the development of our markets.


Brands Distribution

Leveraging 3 decades of trading experience within the region and a deep insight into the fundamentals of fashion, we offer a respectable, transparent, and extensive distribution operation towards brands consisting of: 

  • Brand fit identification
  • Brand sourcing services
  • Flexible MOQ’s
  • Competitive price points and excellent margin potential
  • Smooth coordination, and cost efficiency in admin, coordination and logistic operations 
  • Direct import services
  • End-to-End solutions
  • Innovative financial solutions for growing businesses

White Label Fashion Solutions

With a fine understanding of the attention to detail that goes into designing and sourcing, we focus on developing creative partnerships and serve businesses that care about quality and efficiency. Our sourcing services span across segments like apparel, accessories, handbags, and footwear from Asia to Europe. While maintaining low costs in manufacturing, we keep stringent quality control protocols to ensure high production quality. 

  • Improvement of overall return
  • We source all categories of garments
  • We have developed many partnerships outside of our core competency 
  • We offer the opportunity to manage your production through in-house and outside facilities. 

We make sure to meet and exceed our customers’ expectation. In addition to our deep attention to quality and safety and our strict quality assurance process, we continuously adapt our high-quality standards to new fashions, products and market regulations while managing our products to remain affordable.

Textile Wholesale

With deep routes grown in the regions textile industry, Si Fashion is has access to a myriad of luxurious fabrics and embroideries available in thousands of sophisticated styles, patterns and colours allowing it to showcase the largest collection fabrics in the world.  

We efficiently manage a large distribution network which runs across the Middle East, Asia and Europe. We are dedicated to deliver quality products and we design and source fabrics in a way that set trends across the region and meet the needs and demands of the diverse current daily customer base of our retailers. In addition, we offer  

  • A large and vibrant range of exceptional quality fabrics such as silks, cottons, acetates, embroideries, laces, polyesters, jacquards, chiffons, organza’s and so much more 
  • Sole creator and distributor of various authentic fabric qualities 
  • Unique patterns curated by in-house designers as well as international designers from the fabric and textile hubs of the world such as France, London, Turkey, Italy, etc. 
  • Organic fabric selections 
  • Fabric sourcing, development and creation services 
  • Printing on fabric services 
  • Fast and efficient processing of goods and shipments 

Client Specific Solutions

We provide customized solutions to our clientele based on an in-depth understanding  of our customers needs. In doing so, we apply our deep industry expertise and resources to help our clients design and implement solutions in areas, such as: 

  • Market research and evaluation of business opportunities 
  • Consultancy and organization of trade shows and marketing events 
  • Consultancy on creation of multiple sales channels 
  • Stock management services 
  • Stock purchase and direct e-commerce market place distribution 
  • Retail management services 
  • Store-in-store concept development 
  • Franchising opportunities

Fashion Brands

I am interested in*



Phone Number



Company Name