
THE SHOWROOM – BRAND DISTRIBUTION
MULTI-BRAND SHOWROOM, DUBAI DESIGN DISTRICT
The showroom by si fashion is a leading multi-brand showroom based in the fashion hub of the middle east – dubai design district. We are a key partner for the mena region, representing established international labels, bridge brands, emerging streetwear, fast-paced fashion and upcoming designers. Our sales network spans department stores, multi-brand boutiques, sneaker specialty stores and leading fashion e-commerce platforms.
SPORTS SPECIALITY
BUILT FOR PERFORMANCE. STRUCTURED FOR SCALE.
In addition to our multi-brand fashion portfolio our Sports Speciality Division connects sports brands with top-tier retailers in the Middle East. With deep regional insight and a streamlined distribution model, we help performance brands gain traction and scale in one of the world’s fastest-growing sports markets.

BRAND PARTNERS
GLOBAL LABELS WE REPRESENT
AAPE BY *A BATHING APE® ○ EVISU ○ JOHN SMEDLEY ○ NIKBEN ○ GRIMEY ○ AL AIN ACADÉMIE ○ HARIS COTTON ○ FINGERCROXX ○ PAS UNE MARQUE ○ PARLEZ ○ MOD WAVE MOVEMENT ○ MUSIUM DIV. ○ FIVE CM ○ IZZUE ○ MINI CREAM ○ UNDERPROTECTION ○ JEFFREY CAMPBELL ○ KATE CATE ○ HAPPY SOCKS ○ GOORIN BROS ○ STICKYBESTIE
OUR RETAIL NETWORK
Our sales network spans department stores, multi-brand boutiques, speciality sports retailers, concept stores and leading fashion e-commerce platforms.






TERRITORIES COVERED
UNITED ARAB EMIRATES • SAUDI ARABIA • QATAR • BAHRAIN • KUWAIT • OMAN • LEBANON • JORDAN • EGYPT • INDIA • CIS COUNTRIES • SOUTH AFRICA
REGIONAL TALENT
EMPOWERING HOMEGROWN FASHION BRANDS
Partnering with emerging fashion brands across the Middle East to help them grow through meaningful retail placements and thoughtful market positioning. With strong ties to the region’s creative community and leading multi-brand retailers, we provide the support and connections needed to bring local stories to a wider audience.
If you’re a fashion label ready to scale and expand your presence, we’d love to connect.